Shopify & Retention Marketing Executive

Job Summary:

Location: Sakinaka, Mumbai (On-site, Full-time)
Work Days: Monday – Saturday
Experience: 1–2 years in Shopify, CRO, retention marketing (D2C or agency background)

About Flo Mattress

At Flo, we’re on a mission to help every Indian unlock deep, restful sleep with high-quality, affordable mattresses and sleep solutions. We’re scaling fast and are looking for a Shopify & Retention Marketing Executive who can take charge of our website, optimize conversions, and drive customer loyalty.

What You’ll Do

Shopify Website & CRO

• Manage and update Flo’s Shopify store with new products, offers, and content.
• Optimize product pages, checkout flows & navigation for better UI/UX.
• Run A/B tests and implement CRO strategies to improve conversions.
• Collaborate with design/dev teams to fix bugs & enhance the shopping journey.

Retention Marketing (Email, WhatsApp, CRM)

• Plan and execute campaigns across email, WhatsApp, and CRM platforms.
• Set up smart automations (welcome flows, abandoned cart, post-purchase, win-backs).
• Segment customer base for personalized campaigns.
• Craft simple, engaging, and on-brand communications.

Data & Insights

• Monitor Shopify, Google Analytics, and CRM dashboards.
• Analyze campaign & website data to guide decisions.
• Share actionable insights to increase repeat purchase rate & customer lifetime value.
• Test new retention ideas to boost engagement.

What We’re Looking For (Must-Haves)

• Hands-on Shopify experience (1–2 years minimum).
• Strong grasp of data analytics & decision-making.
• Proven experience in email retention marketing / CRO.
• Understanding of UI/UX principles for e-commerce.
• Familiar with CRM tools like Klaviyo, Mailchimp, MoEngage, WebEngage (or similar).
• Clear communication & ability to work with cross-functional teams.

Bonus: Basic HTML/CSS skills

.Why Join Flo?

• Work on a fast-growing D2C brand loved across India.
• Be part of a team solving one of life’s most important problems: better sleep.
• Ownership & freedom to experiment and make an impact.
• Startup culture: collaborative, high-energy, and growth-driven.
• Opportunity to grow into a Retention Lead or E-commerce Manager role.

Location alert: This is a full-time, on-site role based at Sakinaka, Mumbai.

Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Provident Fund

Language:

• English (Preferred)

Work Location: In person