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SFMC MCP (Personalization)

4 - 8 years

0 Lacs

kolkata west bengal

Posted:1 week ago| Platform: Shine logo

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Skills Required

mapping email javascript jquery marketing cloud personalization sitemap creation dataset creation websdk deployment catalog design content zone pagetypes attribute creation web campaign creation reports tracking data importexport etl feeds creation segment creation filter goals setup mobile push channels realtime recommendation next best action user engagement score affinity creation unified customer profile digital marketing concepts website marketing concepts sfmc studios typescript

Work Mode

On-site

Job Type

Full Time

Job Description

You will need to have at least 4-8 years of experience in Marketing Cloud Personalization to excel in this role. Your responsibilities will include creating sitemaps, datasets, and deploying WebSDK. You should be proficient in catalog design, content zone, pagetypes, attribute creation, and mapping. Additionally, you will be responsible for creating web campaigns, tracking reports, importing/exporting data, and creating ETL feeds. You must have expertise in segment creation, setting up filters and goals, and a good understanding of email and mobile push channels. Knowledge of real-time recommendation, next best action, user engagement score, affinity creation, and unified customer profile is essential. Familiarity with digital and website marketing concepts, SFMC studios, JavaScript, jQuery, and Typescript will be advantageous for this role.,

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