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SFMC MCP (Personalization) Cognizant

4.0 - 8.0 years

0 Lacs

kolkata, west bengal

On-site

You will need to have at least 4-8 years of experience in Marketing Cloud Personalization to excel in this role. Your responsibilities will include creating sitemaps, datasets, and deploying WebSDK. You should be proficient in catalog design, content zone, pagetypes, attribute creation, and mapping. Additionally, you will be responsible for creating web campaigns, tracking reports, importing/exporting data, and creating ETL feeds. You must have expertise in segment creation, setting up filters and goals, and a good understanding of email and mobile push channels. Knowledge of real-time recommendation, next best action, user engagement score, affinity creation, and unified customer profile is...

Posted 3 months ago

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