Craft engaging copy for ads, social media, websites, and other marketing materials. Collaborate with designers and strategists to create compelling campaign ideas. Understand the brand and maintain consistency in its messaging across different platforms. Understand target audiences and industry trends to craft relevant messaging. Write SEO-friendly copy to improve online visibility and engagement. Ability to write for scripts for reels, videos and DVCs Reviewing and refining copy to ensure grammatical accuracy, clarity, and impact.