SEO

Designation

Department:

Location:

Job Summary:

Key Responsibilities

• Conduct comprehensive keyword research to identify high-value search terms that align with the business goals and target audience.
• Optimize website content, meta tags (titles, descriptions), header tags, images, and URL structure for search engines.
• Develop and implement link-building strategies to acquire quality backlinks that boost domain authority and improve rankings.
• Work with the content team to ensure SEO-friendly content is created. Implement best practices for content optimization, including keyword integration and internal linking.
• Conduct regular technical audits to ensure the website is crawlable, indexable, and optimized for search engines. Address issues like broken links, redirects, site speed, and mobile optimization.
• Track SEO performance using tools like Google Analytics, Google Search Console, and other SEO software. Provide regular performance reports and actionable insights for optimization.
• Analyse competitor websites and strategies to identify opportunities for improving SEO performance.
• Keep up to date with the latest trends and algorithm updates in search engine optimization and digital marketing.

Required Skills and Qualifications

• Proven experience as an SEO Specialist or similar role with a strong portfolio of successful SEO campaigns.
• In-depth knowledge of SEO tools.
• Strong understanding of on-page and off-page SEO techniques, including content optimization, keyword research, and link-building.
• Experience with technical SEO (site speed, structured data, XML sitemaps, etc.).
• Familiarity with HTML/CSS and content management systems (CMS) such as WordPress.
• Excellent communication skills, both written and verbal.
• Strong analytical and problem-solving skills.
• Ability to collaborate effectively across teams.

Preferred Qualifications

• Bachelors degree in marketing, Communications, or a related field.
• Experience with paid media (PPC, Google Ads) and social media platforms.
• Familiarity with website analytics tools like Google Tag Manager or similar.

Refer friends/colleagues those who meet criteria.

Contact Person: Tejaswi

Contact Number: 7702802019

Email ID: tejaswi.manchikanti@thedollarbusiness.com