Seo Specialist

Job Summary:

We are seeking a highly motivated Marketing Executive SEO to join our dynamic marketing team. The ideal candidate will focus on optimizing our online presence through off-page SEO strategies and technical SEO best practices. This role requires an in-depth understanding of search engine optimization, Google Business, Google Analytics, and SEO tools like SEMrush.

Key Responsibilities:

1. Off-Page SEO:

a. Build high-quality backlinks and manage link-building campaigns.

b. Engage in outreach efforts to acquire authoritative and relevant links.

c. Monitor and analyze off-page SEO metrics and adjust strategies as needed.

2. Technical SEO:

a. Conduct regular technical SEO audits to identify and resolve issues.

b. Optimize site structure, page speed, mobile-friendliness, and other ranking factors.

c. Collaborate with web development teams to ensure SEO best practices are implemented.

3. Local SEO & Google Business:

a. Optimize and manage Google Business profiles for improved local search visibility.

b. Ensure all NAP (Name, Address, Phone number) information is accurate and consistent across directories.

c. Implement local SEO strategies for better ranking in Google local searches.

4. Data Analysis & Reporting:

a. Use Google Analytics, Google Search Console, and SEMrush to monitor performance and gather insights.

b. Track, analyze, and report on SEO KPIs, including organic traffic, conversion rates, and SERP rankings.

c. Identify trends and insights to refine SEO strategies and drive continuous improvement.

5. SEO Tool Proficiency:

a. Utilize SEO tools like SEMrush, Ahrefs, and Moz for keyword research, competitor analysis, and backlink tracking.

b. Stay updated with SEO industry trends, algorithm updates, and tool advancements.

6. Content Collaboration:

a. Work closely with content creators to align SEO strategies with content marketing efforts.

b. Provide SEO recommendations for content optimization and keyword placement.

Preferred candidate profile

Qualifications:

• Bachelors degree in Marketing, Digital Marketing, or related field.
• 2-4 years of experience in SEO, with a focus on off-page and technical SEO.
• Strong understanding of SEO concepts, ranking factors, and search engine algorithms.
• Proficient in Google Analytics, Google Business, Google Search Console, SEMrush, and similar tools.
• Knowledge of HTML, CSS, and website structure is a plus.
• Excellent analytical, communication, and organizational skills.
• Self-motivated with a proactive approach to problem-solving and attention to detail.