SEO Specialist

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• Mindful Souls B. V. :

  In FY23-24, VGL acquired Mindful Souls B. V. , a Netherlands-based e-commerce company specializing in subscription-based online sales of fashion jewelry, gemstones, and lifestyle products. This acquisition is expected to leverage VGLs sourcing and manufacturing strengths while enhancing digital business capabilities.
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Environmental and Social Responsibility:

VGL is committed to sustainable business practices and renewable energy initiatives. The companys SEZ unit in India received the Excellence Award for IGBC Performance Challenge 2021 for Green Built Environment, reflecting its dedication to environmental sustainability. VGLs Your Purchase Feeds. . . initiative has provided 87 million meals to school children in India, the US, and the UK. The company encourages employees to donate at least two hours each month to charitable causes, tracked through its performance system. VGL is also a Great Place to Work (GPTW) certified organization.

Shop LC Overview:

Shop LC Germany Overview:

Be the Value Leader in Electronic Retailing of Jewelry and Lifestyle Products.

To deliver one million meals per day to children in need by FY40 through our one-for-one meal program: your purchase feeds. . .

Our Core Values:

Title: SEO Specialist
Location: Jaipur, Rajasthan Experience Required: 5+ years Job Type: Full-time, On-site

Job Summary:
We are looking for an experienced and results-driven Senior SEO Specialist to lead and execute our search engine optimization strategies. The ideal candidate will have deep expertise in all aspects of SEO, including technical SEO, on-page and off-page optimization, analytics, content planning, and team collaboration.

Key Responsibilities:
SEO Strategy & Planning Develop, execute, and manage comprehensive SEO strategies aligned with business goals.

Conduct competitive analysis and industry benchmarking to identify SEO opportunities.

Collaborate with content, design, and development teams to integrate SEO best practices from the ground up.

Technical SEO
Perform regular technical SEO audits to identify and fix crawl errors, broken links, canonical issues, and mobile usability problems.

Ensure proper implementation of robots. txt, XML sitemaps, schema markup, hreflang tags, and Core Web Vitals optimization.

Optimize website speed, server response time, and JavaScript rendering issues.

Collaborate with developers to implement SEO-friendly site architecture and URL structures.

On-Page Optimization
Conduct detailed keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner.

Optimize meta tags, headers (H1 H6), internal linking, and content layout for SEO.

Guide content teams on creating SEO-friendly blog posts, landing pages, and website content.

Off-Page Optimization & Link Building
Build high-quality backlinks through guest posting, outreach, partnerships, and digital PR.

Monitor backlink profiles using tools like Ahrefs or Moz and disavow toxic links.

Implement link-building strategies that comply with Google s quality guidelines.

Analytics, Reporting & Tools
Track and report on SEO performance using tools like:

Google Analytics (GA4)

Google Search Console

SEMrush, Ahrefs, Moz, Screaming Frog

Local SEO & Mobile SEO
Optimize for local search via Google Business Profile, local citations, and geo-targeted keywords.

Ensure mobile-first indexing compatibility and responsive design implementation.

Algorithm Updates & Trends
Stay up-to-date with Google s algorithm changes (Core Updates, Helpful Content, Spam Updates, etc. ).

Test and apply new strategies to adapt to SEO trends, including voice search and AI-driven SEO tools.

Team Collaboration & Leadership
Mentor junior SEO executives and interns.

Work cross-functionally with developers, designers, and copywriters.

Communicate strategy, timelines, and results clearly to stakeholders and clients.

Key Skills & Qualifications:

Bachelor s degree in Marketing, IT, Communications, or related field.

Strong understanding of ranking algorithms and search engine behavior.

Expert-level proficiency in tools like:

Google Analytics 4 (GA4)

SEMrush / Ahrefs / Moz

Screaming Frog SEO Spider

Google Tag Manager & Data Studio

Knowledge of HTML, CSS, WordPress, and basic JavaScript.

Strong project management and communication skills.

Preferred (Bonus) Skills: