SEO Specialist

POSITION OVERVIEW:

We’re looking for an experienced and knowledgeable Search Engine Optimization (SEO) Specialist with a demonstrated understanding and track record of improvement of search engine rankings to devise an SEO strategy in partnership with our content and digital marketing teams. In doing so, you’ll promote the company by attracting new visitors to the website, encouraging repeat business, and building brand identity. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and delivering return on investment of paid advertising and content.

OBJECTIVES AND RESPONSIBILITIES:

Analysis: Conduct market, competitive, and keyword research and perform on-page, off-page, and technical SEO audits.

Strategy: Develop an initial strategic SEO plan, including KPI development and baseline setting; Collaborate across marketing team to identify key performance indicators (KPIs), including but not limited to organic rankings, users, and sessions, leads, MQLs, SQLs.

Ongoing Strategy Execution and Adaptation: Continuously analyze new data and monitor competitor movements. Implement necessary changes to meet KPIs, including, keyword research and collaboration with internal content strategy team, optimization of existing page content and metadata, enhancement of internal linking and page tiering, technical SEO improvements (e.g., Schema Markup), Core web vitals remediation, and offsite promotion and backlink strategies.

Reporting and Communication: Develop and deliver biweekly reports and host status call updates, including keyword and competitive ranking report, Google Analytics 4 reports for organize SEO traffic metrics, website performance report, content performance report, detailed conversion reports (e.g., content downloads, meeting requests, page advancement, etc.), custom reports in GA4, ContentSquare, SEMRush and/or Brightedge.

Implementation and Collaboration: Work with marketing teams to make website updates and implement SEO best practices; partner with performance media team on comprehensive search practice, suggest improvements for process and productivity optimization.

Technology Selection: Advise, lead, and complete selection and implementation of SEO software to enable comprehensive and contemporary activation of SEO plan, with support of Digital Marketing organization.

Trend monitoring: Stay up to date with the latest SEO and digital marketing latest trends and best practices and technological innovations.

WHAT YOU WILL BRING:

3-5+ years of experience as Search Engine Marketing Optimization, with proven results across Google, Yahoo and Bing.

Working knowledge of Wordpress and Google Analytics, and SEO Tools such as Ahrefs, Yoast, and/or SEMRush required.

Well-versed in performance marketing, conversion, and online customer acquisition.

Up-to-date with the latest trends and best practices in search engine optimization.

Familiarity with A/B testing and multivariate experiments.

Ability to analyze data and provide evidence-based recommendations.

Warm Regards,