Keyword Research: Conduct thorough keyword research to identify high-value opportunities and optimize content accordingly.
On-Page Optimization: Optimize website content, meta tags, headers, and images for search engines and user experience.
Technical SEO: Conduct technical audits to identify and resolve issues related to site speed, mobile usability, indexing, and crawlability.
Content Strategy: Collaborate with content creators to develop SEO-friendly content that aligns with targeted keywords and audience intent.
Link Building: Develop and implement effective link-building strategies to improve domain authority and organic rankings.
Analytics and Reporting: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools, providing regular reports on progress and areas for improvement.
Competitor Analysis: Conduct competitive analysis to identify trends and strategies within the industry to stay ahead of the competition.
Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and best practices to ensure the company s strategies remain effective.

Required Skills & Qualifications:

Bachelor s degree in Marketing, Business, or a related field.
Proven experience as an SEO Specialist or similar role (4+ years).
Strong understanding of search engine algorithms and ranking strategies.
Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs).
Familiarity with HTML, CSS, and website development principles is a plus.
Excellent analytical skills and attention to detail.
Strong communication and collaboration skills.

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