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SEO Specialist

SEO Specialist

Netcom Learning

2 - 5 years

4 - 5 Lacs

noida

Posted:2 hours ago| Platform:

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Skills Required

computer science e-learning content strategy google analytics analytical wordpress cms brand awareness html seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a skilled SEO Specialist to join our marketing team and boost NetCom+ online visibility. You will optimize our website, landing pages, and content to drive organic traffic, increase online conversion, and enhance brand awareness in the competitive edtech market.

Key Responsibilities

On-Page SEO: Optimize website content, meta tags, headers, and URLs for target keywords Ensure mobile-friendliness and fast load times.

Off-Page SEO: Build high-quality backlinks through guest posts, partnerships with edtech blogs, and outreach to Indian tech communities (e.g., forums, LinkedIn groups).

Technical SEO: Conduct site audits using tools like Screaming Frog or Ahrefs to fix crawl errors, improve site architecture, and ensure compliance with Google s Core Web Vitals.

Keyword Research: Identify high-intent keywords using tools like SEMrush or Google Keyword Planner, focusing on India-specific search trends .

Content Strategy: Collaborate with content writers to create SEO-optimized blog posts, landing pages, and guides that rank for educational and tech-related queries.

Analytics & Reporting: Track performance using Google Analytics 4, Google Search Console, and Mautic. Provide weekly reports on rankings, traffic, and conversion rates (target: 20% organic traffic growth in 6 months).

Competitor Analysis: Monitor competitors (e.g., Coursera, UpGrad) to identify gaps and opportunities in SEO strategies.

Campaign Support: Support Meta Ads and webinar campaigns by aligning SEO with paid efforts for cohesive funnel performance.

Qualifications

Experience: 2-5 years in SEO, preferably in edtech, e-learning, or B2C industries.

Education: Bachelor s degree in marketing, Computer Science, or related field. Certifications in Google Analytics, SEMrush, or HubSpot SEO are a plus.

Technical Skills:

o Proficiency in SEO tools: SEMrush, Screaming Frog, Google Search Console, Google Analytics 4.

o Basic HTML/CSS knowledge for on-page optimization.

o Familiarity with CMS platforms (e.g., WordPress)

Soft Skills:

o Analytical mindset with strong problem-solving skills.

o Excellent communication for cross-functional collaboration.

o Ability to work in a fast-paced, results-driven environment.

Industry Knowledge: Understanding of Indian edtech market trends and Google s algorithm updates (e.g., Helpful Content Update).

Language: Fluency in English; Hindi proficiency is a plus for local content optimization.

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SEO Specialist