SEO Specialist

Education Qualification

• Develop and implement comprehensive SEO strategies to enhance visibility and increase website traffic.
• Monitor SEO performance metrics and adjust strategies as necessary to improve rankings.
• Manage regular website content updates, including banner changes, layout adjustments, and aesthetic enhancements.
• Install and manage tracking codes, update plugins/extensions, and ensure all technical changes perform optimally.
• Collaborate with marketing and design teams to integrate SEO best practices into content creation and website design.
• Conduct extensive keyword research and competitive analysis to guide content development.
• Address and resolve issues related to website performance, layout, and functionality.
• Keep abreast of the latest SEO, web design, email marketing, and WhatsApp marketing trends and technologies.
• Optimize website content, landing pages, and paid search copy for search engines and user experience.
• Design and implement targeted email marketing campaigns to engage subscribers and promote brand awareness.
• Develop and manage WhatsApp marketing strategies to enhance customer engagement and communication.
• Analyze campaign performance across platforms and make data-driven decisions to optimize reach and effectiveness

  What We Are Looking For

• Demonstrated expertise in SEO, website maintenance, and digital marketing.
• In-depth understanding of search engine algorithms, ranking strategies, and SEO tools such as Google Analytics.
• Proficient in HTML, CSS, and familiarity with JavaScript and other web development languages.
• Experience with email marketing tools (e.g., Mailchimp, HubSpot) and strategies.
• Knowledge of WhatsApp marketing tools and strategies to engage a diverse client base.
• Strong analytical skills to measure and improve the effectiveness of different digital marketing strategies.
• Excellent problem-solving skills and meticulous attention to detail.
• Ability to manage multiple projects and adapt to changing priorities.
• Strong communication skills and the ability to collaborate effectively across teams.