Seo Specialist

Role & responsibilities

• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with business goals
• Monitor and evaluate search results and search performance across the major search channels • The ability to deploy an effective local and long-tail search strategy.
• Work closely with the other team members to meet Business goals
• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in hand with SEO
• Experience in building inbound organic search traffic and improving SERPs
• A background in creating reports showing web analytics data and site evaluations
• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry.

Preferred candidate profile

• 2-5years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google Keyword planner, Word Tracker, Keyword Discovery, etc)
• BS/BA degree preferred.