SEO Intern/ PPO

About Company

At The Mom Store, we are building purpose-driven lifestyle brands for women and families. We are looking for a results-driven SEO Intern who is not only strong in SEO fundamentals but also well-versed in AI tools like ChatGPT to optimize content strategy, speed up workflows, and deliver measurable growth in organic visibility.

Key Responsibilities

• Develop and implement comprehensive on-page, off-page, and technical SEO strategies tailored to e-commerce, including optimizing product pages, category structures, and Shopify-specific elements like collections and filters.
• Conduct in-depth keyword research focused on high-intent e-commerce terms, perform competitor analysis, and identify content gaps for product descriptions, blog posts, and user-generated content.
• Optimize Shopify website structure, internal linking, site speed, mobile responsiveness, and core web vitals to boost search rankings and improve user experience on a high-traffic e-commerce platform.
• Track, analyze, and report on SEO performance metrics such as organic traffic, conversion rates, bounce rates, and revenue attribution using Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools, with a focus on e-commerce KPIs.
• Collaborate with the content, product, and marketing teams to integrate SEO best practices across Shopify storefronts, email campaigns, and social channels, ensuring alignment with inventory updates and seasonal promotions.
• Leverage ChatGPT and other AI tools for:
• Generating SEO-optimized product titles, descriptions, outlines, and drafts that incorporate long-tail keywords and schema markup.
• Automating keyword clustering, meta tag suggestions, and A/B testing ideas for Shopify themes and pages.
• Enhancing content ideation for blogs, FAQs, buying guides, and personalized recommendations to support e-commerce funnel optimization.
• Stay up-to-date of the latest SEO trends, AI advancements, Google algorithm updates, Shopify SEO features (e.g., app integrations), and e-commerce best practices to maintain a competitive edge.

Requirements

• Fresher to 1 year of proven experience as an SEO Intern, preferably in an e-commerce environment.
• Strong knowledge of SEO fundamentals: keyword research, on-page/off-page optimization, technical audits, and link-building strategies with a focus on e-commerce applications.
• Proficiency in SEO tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Shopify's built-in analytics.
• Hands-on experience in optimizing e-commerce content (e.g., product feeds, alt tags for images) and executing link-building campaigns to drive referral traffic.
• Familiarity with ChatGPT and AI-powered SEO workflows, such as prompting for e-commerce-specific tasks like competitive product analysis, meta descriptions, and content expansion for high-volume catalogs.
• Proficiency in Shopify platform management, including theme customization, app integrations (e.g., for SEO plugins), and basic knowledge of HTML/CSS for on-site tweaks.
• Analytical, problem-solving, and communication skills, with the ability to translate data insights into actionable e-commerce strategies.
• Bonus: Experience with Google Merchant Center, structured data for products, or A/B testing tools like Google Optimize.

Job Type: Internship
Contract length: 4 months

Pay: ₹12,070.92 - ₹15,000.00 per month

Benefits:

• Food provided

Application Question(s):

• Are you an Immediate joiner?
• Are you fine with 15K Stipend?

Work Location: In person