SEO Intern

Key Responsibilities

1. On-Page SEO

• Perform keyword research using Google Keyword Planner, SEMrush, or Ahrefs.
• Optimize title tags, meta descriptions, headings (H1-H6), and URL structures.
• Create and optimize SEO-friendly content for blogs and landing pages.
• Implement internal linking strategies to improve site structure and crawlability.
• Add and validate schema markup (structured data).
• Ensure image optimization (ALT tags, compression, proper filenames).

2. Off-Page SEO

• Execute link-building campaigns (guest posting, outreach, directory submissions).
• Perform competitor backlink analysis to discover link-building opportunities.
• Submit websites to local listings, citations, and niche directories.
• Promote content using digital PR and outreach strategies.

3. Technical SEO

• Conduct SEO audits using tools like Screaming Frog, Sitebulb, or SEMrush.
• Resolve issues related to site speed, mobile usability, and crawl errors.
• Coordinate with developers to fix indexing, canonical, and sitemap issues.
• Ensure compliance with Core Web Vitals and maintain site hierarchy.

4. Google My Business (GMB) & Local SEO

• Create, verify, and optimize Google My Business profiles.
• Add accurate NAP (Name, Address, Phone) information and service areas.
• Post regular updates, offers, and photos on GMB to improve engagement.
• Build local citations and monitor reviews for reputation management.
• Track GMB insights to measure call, visit, and direction requests.
• Work on ranking GMB listings in local map packs and Google search results.

5. Analytics & Reporting

• Set up and monitor Google Analytics (GA4) and Google Search Console.
• Track keyword rankings, GMB performance, and organic traffic growth.
• Generate weekly/monthly SEO performance reports.
• Use data to suggest actionable improvements to campaigns.

6. Collaboration & Learning

• Coordinate with content writers, designers, and developers for SEO needs.
• Stay updated with Google algorithm changes, local SEO trends, and tools.
• Document all processes, learnings, and maintain SEO checklists.

Required Skills & Knowledge

• Basic knowledge of SEO fundamentals.
• Familiarity with Google My Business, Google Search Console, and Google Analytics.
• Proficiency with MS Excel/Google Sheets for reporting and data analysis.
• Strong research and competitor analysis skills.
• Knowledge of HTML basics (meta tags, headings, alt tags) is a plus.

Preferred (but not mandatory)

• Exposure to SEO tools like SEMrush, Ahrefs, Moz, Screaming Frog.
• Basic understanding of WordPress or other CMS platforms.
• Awareness of local SEO ranking factors and citation-building techniques.
• Any SEO certifications (Google, HubSpot, Semrush Academy) will be an advantage.

Education

• Bachelor’s degree in Marketing, IT, Computer Science, or related field preferred.
• Freshers with strong interest in digital marketing and SEO are welcome.

Soft Skills

• Analytical mindset with attention to detail.
• Ability to follow structured processes and take initiative.
• Eagerness to learn and grow in a fast-paced environment.
• Time management skills to handle multiple assignments.

Job Type: Full-time

Pay: ₹5,000.00 - ₹10,000.00 per month

Benefits:

• Work from home

Education:

• Bachelor's (Preferred)

Language:

• Marathi (Required)
• English (Required)

Work Location: Remote