SEO & Google Ads Expert

Job Description

· Develop and execute SEO strategies to improve website rankings and organic traffic.

· Conduct keyword research, competitor analysis, and content optimization for higher search visibility.

· Implement on-page SEO (meta tags, URL structure, schema markup, internal linking) and off-page SEO (backlink building, guest posting, PR submissions).

· Optimize website speed, mobile-friendliness, and user experience to enhance search rankings.

· Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Shopping, and Performance Max).

· Perform A/B testing on ad copies, landing pages, and bidding strategies to improve ROI.

· Optimize Quality Score, Ad Rank, CPC, and CTR for cost-effective campaign performance.

· Monitor and analyze Google Ads performance metrics and provide data-driven recommendations.

· Work with content creators and web developers to optimize website content for SEO best practices.

· Ensure blog posts, landing pages, and marketing materials align with SEO and Google Ads objectives.

· Implement local SEO strategies for better visibility in Google My Business and Google Maps.

· Use Google Analytics, Google Search Console, SEMrush, and other SEO tools to track website performance.

· Generate weekly/monthly reports on SEO rankings, traffic trends, ad performance, and ROI.

· Identify growth opportunities and recommend strategies to enhance search visibility and paid campaigns.

Skills Required:

· Strong expertise in SEO, Google Ads, Google Analytics, and Search Console.

· Proficiency in keyword research, competitor analysis, and content optimization.

· Hands-on experience with Google Tag Manager, GA4, and conversion tracking.

· Knowledge of HTML, CSS, and WordPress for website optimization (preferred).

· Ability to manage multiple campaigns and analyze performance metrics effectively.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

• Day shift
• Fixed shift
• Monday to Friday
• Weekend availability

Work Location: In person