Posted:3 weeks ago| Platform: SimplyHired logo

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Job Type

Full Time

Job Description

About Datastraw

At Datastraw, we’re building the modern outsourcing house of the future, helping startups and SMEs scale through a mix of human talent and smart tech.

We’re now expanding into Generative Engine Optimization (GEO) - the next frontier of search, where AI-driven engines like ChatGPT, Gemini, and Perplexity determine what content is visible to users.

If you’re curious about SEO, love experimenting with AI, and want to grow in a cutting-edge digital role, this position is for you.

Role Overview

We’re looking for a driven and curious candidate who will lead Datastraw’s efforts in AI Search Optimization - managing SEO and GEO initiatives for both our clients and our own brand.

This role blends strategy, experimentation, and leadership. You’ll manage end-to-end SEO activities, while also building and driving our GEO practice - understanding how generative engines (like ChatGPT, Gemini, and Perplexity) source and display content, and how our clients can adapt for maximum visibility.

What You’ll Do

SEO & Website Management

  • Manage on-page, off-page, and technical SEO for Datastraw and client websites.
  • Conduct keyword research, competitive analysis, and performance audits.
  • Create, optimize, and track high-performing content for organic growth.
  • Build dashboards and reporting frameworks for SEO performance.

GEO (Generative Engine Optimization)

  • Learn and implement GEO techniques to optimize content for AI-driven search visibility.
  • Experiment with content structures, authority signals, and metadata to improve inclusion in AI-generated responses.
  • Research and track emerging trends in AI search (ChatGPT, Perplexity, Gemini, Copilot, etc.).
  • Develop Datastraw’s internal GEO playbook and frameworks for clients.
  • Train internal teams and guide clients on adapting their content strategies for generative search.

Leadership & Collaboration

  • Take ownership of SEO & GEO strategy across all clients and internal projects.
  • Work closely with the content, design, and tech teams to ensure alignment and consistency.
  • Lead experiments, measure outcomes, and communicate insights to leadership and clients.
  • Stay updated with AI developments, tools, and best practices - and bring those learnings into our work.

What We’re Looking For

  • 1–2 years of proven experience in SEO (agency or client-side).
  • Strong understanding of keyword research, content optimization, and analytics tools (Google Search Console, GA4, Ahrefs, SEMrush, etc.).
  • Familiarity with AI tools (ChatGPT, Perplexity, Gemini, Claude, etc.) and interest in how generative models reshape search.
  • Excellent written and analytical skills - able to turn data into strategy.
  • Curiosity to learn and experiment with new forms of search optimization.
  • Proactive, self-driven, and comfortable working in an evolving space.
  • Leadership mentality - you’ll be driving GEO as a new service line at Datastraw.

Bonus Points If You Have

  • Experience with schema markup, structured data, or AI content generation workflows.
  • Exposure to content strategy, PR, or digital marketing campaigns.
  • Understanding of machine learning, LLMs, or prompt engineering concepts.

Why Join Datastraw

  • Work in an emerging field (GEO) before it becomes mainstream
  • Hands-on experience with real clients and projects
  • Opportunity to grow into a leadership or specialist role in GEO

Application Process

Send your resume, A cover letter about yourself, and a short note on why the future of SEO excites you to [email protected]
If you’ve experimented with AI tools or written about AI search, share that too!

Job Types: Full-time, Permanent

Pay: ₹200,000.00 - ₹300,000.00 per year

Benefits:

  • Paid time off

Application Question(s):

  • This is an in-office position. Are you comfortable to work out of Ghatkopar West, Mumbai?
  • Do you have a working laptop and stable internet connection?
  • Tell us one exciting learning or realization you’ve had recently about SEO
  • Why do you think you’re a good fit for this role at Datastraw? (Please answer in your own words and avoid the use of AI/ ChatGPT)

Work Location: In person

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