SEO Expert

Role and Responsibilities:

• Conduct comprehensive technical SEO audits to identify and resolve website issues affecting search engine visibility, crawlability, and user experience.
• Develop and execute comprehensive on-page and off-page SEO strategies for e-commerce, including optimizing category pages, improving internal linking, and building relevant external backlinks.
• Implement and optimise XML sitemaps, robots.txt files, and canonical tags to guide search engine crawlers and manage duplicate content issues.
• Identify and fix website errors, broken links, and 404 pages to improve user experience and search engine performance.
• Conduct keyword research and analysis specific to e-commerce products to identify high-value keywords and phrases.
• Optimize product pages for search engines, including meta tags, product descriptions, titles, and URLs, to improve organic search rankings and click-through rates.
• Implement and optimise structured data markup (schema.org) to enhance search engine visibility and improve rich snippets in search results.
• Ensure mobile-friendliness and responsiveness of the website.
• Monitor website performance using SEO tools and platforms (e.g., Google Analytics, Google Search Console) and provide actionable insights and recommendations.
• Track, analyse, and report on key technical SEO metrics, such as website speed, crawl errors, indexation status, and mobile usability.
• Conduct keyword research and analysis to uncover SEO opportunities and improve website relevancy.
• Stay informed about emerging technologies and trends that may impact technical SEO, such as voice search and mobile-first indexing.
• Stay updated with the latest SEO trends, industry developments, and search engine algorithm updates.

Core Skills:

• Constant review of success and continuous improvement.
• Strong problem-solving mentality to overcome obstacles and find solutions.
• Ambitious, energetic, and self-starter attitude.
• Ability to adapt to the fast-paced, ever-changing nature of an Ecommerce business.
• Takes responsibility and initiative for actions, projects, and people.

Qualifications and Experience:

• Bachelor's degree in marketing, computer science, or a related field.
• Minimum of 5 years of experience as an SEO Expert with a proven track record in optimizing websites for search engine performance.
• E-commerce exposure is a must.
• Extensive experience with technical website optimization techniques, including website structure, internal linking, XML sitemaps, robots.txt, and canonical tags.
• Proficiency in using SEO tools and platforms, such as GA4, Google Search Console, Screaming Frog, SEMRUSH, and other website auditing tools.
• Strong knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Expertise in website speed optimization techniques and performance analysis tools.
• Solid understanding of HTML, CSS, and JavaScript as they relate to technical SEO.
• Proficiency in mobile optimization best practices and mobile-friendly website design.
• Familiarity with structured data markup (schema.org) and its implementation for enhanced search results.
• Up-to-date with the latest SEO trends, industry developments, and search engine algorithm updates.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and collaboration skills to work effectively with cross-functional teams.