SEO Expert

Job description

SEO/SEM expert

• You will be

  responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

• You will also

  manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI

  .
• Responsibilities include but are not limited to: Develop, execute and manage ongoing SEO campaigns for a variety of clients.
• Create high level strategic campaign plans for clients. Execute on day to day tactics that support that strategic campaign. Help create, improve and follow processes and methodologies used by the SEO team.
• Develop partnerships with vendors and SEO tool companies. Foster SEO campaigns from conception to implementation, including internal approval processes, account structure, keyword list development, copy creation and testing.
• Ensure SEO best practices are fully leveraged across search marketing efforts. Keep informed of new products, tools, trends, resources and services and educate fellow employees.
• Provide talking points and pre-sale insights to sales team for prospective clients. Provide reporting to Account Managers and clients on progress and results.

Requirements

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field

Preference will be weighted towards those who have managed iGaming/Online gaming industry.