Seo Executive

Job Description

Responsibilities: 1. Develop and execute on-page, off-page, and technical SEO strategies 2. Conduct keyword research and competitive analysis 3. Optimise website structure, metadata, content, and URLs 4. Implement high-quality link-building and manage backlink strategies 5. Analyse website performance using tools (Google Analytics, Search Console, SEMrush, Ahrefs) 6. Optimise local SEO and manage Google My Business (GMB) profiles 7. Identify and resolve technical SEO issues (crawl errors, mobile usability, site speed) 8. Generate SEO reports with actionable insights 9. Stay updated on SEO trends and Google algorithm changes 10. Collaborate with cross-functional teams to implement SEO recommendations 11. Plan and execute Google Ads campaigns (Search, Display, Shopping, Video) 12. Manage budgets, bidding strategies, and conduct A/B testing 13. Analyse paid campaigns and optimise for ROI Requirements : 1. 1.5+ years of SEO experience with proven results 2. Proficiency in key SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs) 3. Strong knowledge of on-page, off-page, and technical SEO 4. Experience with content marketing and local SEO 5. Understanding of HTML, CSS, and basic web development 6. Excellent analytical, reporting, and communication skills Preferred Skills : 1. Experience with content management systems 2. Knowledge of PPC (Google Ads) and digital marketing 3. Familiarity with international SEO best practices