Job
Description
innois a website designing & development company, has passionately designed, developed & implemented several websites, web & e-commerce portals as well as engaging web solutions for large and small businesses. We focus to provide individuals, small entrepreneurs & large companies all round digital support required at any stage of work & services. We are currently seeking a skilled SEO & Google Ads Manager to drive digital growth and enhance the online visibility of innois and our clients. The ideal candidate will have a strong foundation in SEO best practices, data-driven decision-making, and expertise in Google Ads. This role is vital to executing effective SEO strategies and managing advertising campaigns to achieve maximum ROI and improved search rankings. Key Responsibilities SEO Strategy & Execution Collaborate with internal teams to implement SEO best practices and execute tactical updates. Conduct comprehensive SEO analysis, including keyword research, on-page optimization, and technical audits. Recommend and implement changes to website architecture, content, and linking strategies to improve organic rankings. Stay updated on SEO trends, algorithms, and best practices, identifying opportunities for innovation. Work closely with development teams to ensure proper implementation of SEO strategies on new and existing websites. Monitor and report on website performance using tools like Google Analytics and Search Console. Creating & Implementing Backlinking Strategies Knowledge about Generative AI SEO Google Ads Management Plan, launch, and optimize Google Ads campaigns to achieve client objectives. Conduct audience research and create targeted ad sets, keywords, and bidding strategies. Track campaign performance metrics, ensuring efficient budget utilization and high ROI. Continuously test and refine ad creatives, copy, and targeting for better performance. Data Analysis & Reporting Analyze website and campaign data to extract insights and actionable recommendations. Prepare detailed performance reports, including traffic, rankings, conversions, and ad campaign results. Use analytics tools and Excel to visualize data and communicate findings effectively. Collaboration & Innovation Partner with content creators and developers to optimize web pages and campaigns. Explore new tools and techniques to enhance SEO and paid ad performance. Identify emerging opportunities in digital marketing and implement strategies to capitalize on them. Required Skills & Qualifications Minimum 1 year of proven experience in SEO strategy planning, execution, and Google Ads management. Proficiency in tools such as Google Analytics, Search Console, and other SEO tools. Strong understanding of SEO ranking factors, on-page/off-page optimization, and technical SEO. Basic knowledge of HTML and website architecture for SEO implementation. Experience with data analysis, using Excel for insights, and managing multiple projects efficiently. Excellent oral and written communication skills for client coordination and reporting. Self-starter with the ability to identify opportunities and act independently. Preferred Qualifications Experience with content management systems like WordPress and Shopify. Advanced knowledge of Microsoft Excel for detailed analysis. Certifications in Google Ads or Google Analytics are a plus. Why Join Innois? Work in a dynamic environment with opportunities to grow your digital marketing expertise. Collaborate with a team that values creativity, data-driven decisions, and continuous learning. Contribute to diverse projects across industries, with a focus on delivering measurable results Job Type: Full-time Pay: From ₹15,000.00 per month Schedule: Day shift Ability to commute/relocate: Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred) Application Question(s): We are looking for candidates on site, will it possible for you to travel to Goregaon (west), Mumbai on daily basis? Share a list, links or details in your resume for the projects & roles that you have worked on in your past roles? Experience: SEO: 1 year (Required) Keyword research: 1 year (Preferred) Google Ad Manager: 1 year (Preferred) Google Search Console: 1 year (Preferred) Google Analytics: 1 year (Required) Language: English (Preferred) License/Certification: Pan & Aadhar Card (Preferred) Location: Mumbai, Maharashtra (Preferred) Shift availability: Day Shift (Preferred) Work Location: In person
