SEO & Digital Marketing Strategist

JD for the SEO Digital

About the Job

We are seeking a Performance Marketing & SEO Strategist who can drive both organic and paid digital growth. The ideal candidate will have hands-on experience in SEO strategy, lead generation, paid ad campaigns (Google, Meta, LinkedIn, etc.), outreach SEO, and digital PR.
You’ll play a key role in increasing our online visibility, generating qualified leads, managing sponsored campaigns, and strengthening our brand’s digital authority.

Roles and Responsibilities

1. SEO & Content Optimization

• Develop and implement effective on-page and off-page SEO strategies.
• Conduct keyword research, competitor analysis, and technical SEO audits.
• Create backlink strategies through outreach and PR collaborations.
• Monitor rankings, traffic, and performance through Google Analytics, Search Console, and other tools.

2. Paid Media & Campaign Management

• Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage ad budgets, targeting strategies, and performance metrics to achieve lead-generation goals.
• Create and test sponsored ad creatives, landing pages, and campaign funnels.

3. Lead Generation & Performance Tracking

• Build data-driven lead generation campaigns to drive business growth.
• Collaborate with content, design, and sales teams to align strategies with conversion objectives.
• Measure ROI and prepare detailed campaign performance reports with actionable insights.

4. Digital Outreach & PR

• Establish strategic partnerships and collaborations for brand mentions and backlinks.
• Manage outreach SEO campaigns and track link-building effectiveness.
• Coordinate with publishers, bloggers, and PR partners for digital visibility.

5. Strategy & Innovation

• Identify new digital trends, tools, and automation opportunities to enhance performance.
• Suggest creative growth strategies and performance improvements.

Requirements

• Strong knowledge of SEO, Google Analytics, SEMrush/Ahrefs, Google Search Console, and keyword tools.
• Proven experience with Google Ads Manager, Meta Ads Manager, and LinkedIn Campaign Manager.
• Familiarity with email marketing tools and marketing automation workflows.
• Strong analytical, reporting, and campaign optimization skills.
• Excellent communication and copywriting abilities.
• Ability to manage multiple campaigns and deadlines simultaneously.

Qualification Required

• Bachelor’s or Master’s in Marketing, Digital Media, or a related field.
• Certifications in Google Ads, HubSpot, or Meta Blueprint are a plus.
• Prior experience in SEO-focused lead generation or media buying preferred.

Job Type: Full-time

Pay: ₹38,788.26 - ₹176,929.86 per month

Work Location: In person