SEO Content Writer

As India's leading digital insurance marketplace and a valuable insur-tech company globally, PolicyBazaar.com has been revolutionizing the insurance market since 2008. Leveraging cutting-edge technology, advanced data analytics, and AI/ML, we offer customer-centric products and superior customer experiences. With a significant influence on the insurance industry, we have a 93% market share of the online aggregator market. **Key Responsibilities:** - Conduct research to understand the target audience, business insurance products, and industry trends relevant to the B2B industry. - Create SEO-optimized content by incorporating relevant keywords and phrases to improve SEO rankings. - Develop engaging content that reflects the brand's voice, message, and value proposition. - Collaborate with design, technology, SEO, and other teams to create effective content aligned with core KPIs. - Optimize on-page SEO factors like meta descriptions, title tags, and header tags. - Perform keyword research using tools like keyword planner, SEMRush, Ubersuggest, etc. - Edit and proofread content for accuracy, conciseness, and readability. - Adhere to ethical and legal guidelines in content creation, including copyright and plagiarism laws. - Stay updated on the latest trends and best practices in SEO content writing. - Take responsibility for KPIs influenced by content quality and quantity. - Craft compelling marketing copies for digital ads to drive lead generation. - Manage content agencies, review their work, and provide strategic guidance for SEO-optimized content. **Qualifications Required:** - Excellent writing and verbal communication skills. - Proficiency in SEO. - Demonstrated creativity and originality in content creation. - Strong research skills utilizing SEO tools. - Attention to detail in content creation and optimization. Join PolicyBazaar.com to be a part of a dynamic team driving innovation in the insurance industry and delivering exceptional value to our customers.,