SEO

The primary responsibilities of the SEO specialist will include devising and developing web optimization plans for the company, conducting regular keyword research, managing SEO campaign costs within the monthly budget, executing test runs to identify trends and gather relevant results for SEO strategies, and collaborating with the website development team to ensure the implementation of best SEO practices across the website. The ideal candidate should have proven experience as an SEO specialist, possess an in-depth understanding of search engine algorithms, be familiar with Google or Adobe Analytics, and have exceptional written and communication skills. Preferred qualifications for the role include a Bachelor's degree in marketing, mass communication, media studies, or a related discipline, prior experience working with a content management system, a diploma or certification in digital marketing or a related field, and a working knowledge of the latest tools and industry trends relevant to the SEO specialist role.,