SEO Analyst

SEO/ASO - Assistant Manager/Manager Job Description:

Will be responsible for ranking Muthoot fincorop one 1st for all the relevant keyword searches across google search(web), play store, youtube etc.

Evaluate web and app analytics dashboards and reports in order to develop and recommend SEO/ASO strategies and reporting of digital activities, insights and trends in the market.

Monitoring search algorithms to keep up with changes within the SEO/ASO landscape.

Work on On-page activities like Content hygiene, Intrabacklinking, Keyword LSI checks, duplicate content checks & SEO hygiene (Meta tags, Alt Tags, File names, hero images, etc).

Off- page activities like backlink building, monitoring the link performances, Hygiene and web page speed optimization. Collaborate with our Content team to optimize play store pages, landing pages and content.

Research and analyze competitor advertising links and develop link building strategy. Research and ensure search engine optimization recommendations on App (code and content).

Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement. Collaborate with web developers and marketing team. Stay up to date with the latest ASO and digital marketing trends and best practices. Requirements:

2-3 years of experience as SEO/ASO lead or similar role.

In-depth knowledge of keyword research, SEO copywriting, and the behaviors of search engines.

In-depth understanding of Google Analytics, SEMRush, Apptweak etc.

Proficiency in different Keyword tools like Google Keyword Planner, Wordtracker, uber suggest, Ahrefs.

Should have functional knowledge of HTML, CSS, and JavaScript.

Ability to work independently and with team.

Worked in a fast-growing unstructured startup environment.