About The Company
Lowe's India is a subsidiary of Lowe's Companies, Inc., a prominent name in the home improvement industry. As part of a Fortune 100 organization, Lowe's is dedicated to providing exceptional products and services to millions of customers across the United States. With over 1,700 stores nationwide and a workforce of approximately 300,000 associates, Lowe's has established itself as a leader in the retail sector. The company's fiscal year 2024 sales surpassed $83 billion, reflecting its robust market presence. Headquartered in Mooresville, North Carolina, Lowe's actively supports community development through initiatives focused on affordable housing, community space enhancement, skill development in trades, and disaster relief efforts. Lowe's India plays a crucial role in extending Lowe's digital capabilities, driving innovation, and supporting the company's growth in the digital commerce space.
About The Role
The Senior Analyst in the Enterprise SEO Team at Lowe's India is a vital role focused on leveraging data analytics to optimize Lowe's digital presence and search visibility. This position involves partnering with cross-functional teams including Business, Product, Content, and Technology to ensure that Lowe's online assets are optimized for discoverability and relevance. The role requires a strong analytical mindset, proficiency in data extraction and visualization tools, and the ability to translate complex data insights into actionable strategies. As a key contributor, the Senior Analyst will develop comprehensive dashboards, perform in-depth performance analysis, and support strategic decision-making to enhance organic search growth. The role offers an exciting opportunity to work in a fast-paced environment, utilizing advanced analytics techniques and AI capabilities to drive continuous improvement in Lowe's digital commerce initiatives.
Qualifications
The ideal candidate will possess 4-7 years of relevant experience in analytics, preferably within retail, e-commerce, or digital marketing environments. A background in SEO, digital analytics, or product analytics is highly desirable. Candidates should have a proven track record working with large datasets, data visualization tools, and analytics platforms. Experience working with US-based stakeholders or clients is a plus. The candidate should hold a bachelor's degree in Computer Science, Data Science, Statistics, Business Analytics, or a related field. Strong technical skills, including proficiency in SQL, Power BI/Looker Studio, Python, and web analytics tools like Google Analytics or Adobe Analytics, are essential. Familiarity with SEO platforms such as Google Search Console, SEMrush, or Botify is advantageous. A keen analytical mindset, excellent communication skills, and the ability to manage multiple projects effectively are critical for success in this role.
Responsibilities
- Extract, process, and analyze large datasets from various sources to support SEO and digital performance initiatives.
- Create and maintain dashboards, reports, and visualizations using tools like Power BI, Looker Studio, and Python to enable data-driven decision-making.
- Conduct comprehensive analysis of audience behavior, traffic sources, landing page performance, and keyword trends to identify optimization opportunities.
- Develop and update SEO dashboards that provide real-time insights and facilitate strategic planning.
- Perform in-depth deep-dive analyses to answer critical business questions, delivering clear insights and recommendations to stakeholders and leadership teams.
- Apply advanced analytics techniques, including predictive modeling and machine learning, to uncover deeper insights and improve SEO strategies.
- Identify opportunities for analytics innovation, automation, and efficiency improvements, leveraging AI and LLM capabilities.
- Collaborate closely with cross-functional teams to ensure SEO initiatives are aligned with business goals, supported by robust measurement frameworks and KPIs.
- Present insights and strategic recommendations through compelling storytelling, ensuring clarity and impact for all stakeholders.
Benefits
Lowe's India offers a comprehensive benefits package designed to support the well-being and professional growth of its employees. This includes competitive salary packages, health insurance coverage, and wellness programs. Employees have access to ongoing training and development opportunities to enhance their skills and advance their careers. The company promotes a collaborative and inclusive work environment, fostering innovation and teamwork. Additionally, Lowe's India provides flexible work arrangements and employee engagement initiatives to maintain a positive workplace culture. Employees also benefit from performance-based incentives and recognition programs that reward excellence and dedication.Equal OpportunityLowe's India is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all qualified individuals regardless of race, color, religion, gender, national origin, age, disability, sexual orientation, gender identity, or any other protected status. We believe that a diverse workforce enhances our ability to serve our customers and communities effectively. We are dedicated to fostering an environment where all employees feel valued, respected, and empowered to contribute their best.
