Job
Description
Key Responsibilities: Keyword Research & Analysis: Conduct in-depth keyword research to identify high-potential keywords and long-tail opportunities, analyzing search volume, competition, and user intent. On-Page Optimization: Optimize website content, meta tags, titles, headings, URLs, and internal linking structures to improve search engine visibility and relevance. Technical SEO Audits & Implementation: Perform comprehensive technical SEO audits (crawlability, indexability, site speed, mobile-friendliness, structured data, canonicalization, etc.) and provide actionable recommendations for developers to implement. Content Strategy & Optimization: Collaborate with content creators and marketing teams to develop SEO-friendly content strategies, identify content gaps, and optimize existing content for organic performance. Off-Page SEO & Link Building: Develop and execute effective link-building strategies, identify high-quality backlink opportunities, and monitor backlink profiles for health and performance. Performance Monitoring & Reporting: Utilize various SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.) to monitor website performance, track keyword rankings, organic traffic, conversion rates, and other key KPIs. Competitor Analysis: Conduct thorough competitor analysis to identify their SEO strategies, strengths, weaknesses, and opportunities for improvement. Algorithm & Trend Monitoring: Stay up-to-date with the latest search engine algorithm updates, industry trends, and SEO best practices, adapting strategies accordingly. A/B Testing & CRO Support: Assist in A/B testing initiatives and contribute to Conversion Rate Optimization (CRO) efforts to enhance user experience and improve conversion funnels. Client Communication: (If applicable for client-facing role) Effectively communicate SEO insights, progress, and recommendations to clients in a clear and concise manner.
