Seo Analyst

Role & responsibilities

Technical SEO:

Conduct regular website audits to identify and fix issues (crawl errors, site speed, mobile-friendliness, indexing problems).

Ensure proper website structure (URLs, internal linking, XML sitemaps, robots.txt).

Implement and manage schema markup (structured data) to enhance search listings.

Ensure the site is secure (HTTPS) and optimized for core web vitals.

On-Page SEO:

Perform keyword research to identify target terms with high opportunity.

Optimize page titles, meta descriptions, headers (H1, H2, H3), and content for target keywords.

Ensure content is high-quality, relevant, and satisfies user search intent.

Optimize images (file names, alt tags, compression).

Off-Page SEO & Content Strategy:

Develop a content strategy focused on answering user queries and building topical authority.

Manage link-building outreach campaigns to acquire high-quality backlinks from reputable sites.

Monitor brand mentions and manage online reputation.

Tracking & Reporting:

Set up and monitor Google Search Console and Google Analytics 4 (GA4).

Track keyword rankings, organic traffic, and conversions.

Report on SEO performance, highlighting wins, opportunities, and ROI.

2. Google Ads & SEM (Search Engine Marketing)

Campaign Strategy & Management:

Develop paid search strategies based on business goals (e.g., sales, leads, brand awareness).

Create and manage campaigns in Google Ads, including Search, Display, Shopping, and Video (YouTube).

Conduct thorough keyword research for PPC, focusing on commercial intent and negative keywords.

Execution & Optimization:

Write compelling ad copy and create effective ad extensions.

Set up and manage bidding strategies (e.g., Target CPA, Maximize Conversions) to meet budget and ROI goals.

Continuously A/B test ads, landing pages, and keywords to improve click-through rates (CTR) and conversion rates.

Optimize landing pages for conversion, ensuring they are relevant to the ad copy.

Tracking & Budget Management:

Set up conversion tracking in Google Ads and GA4.

Manage daily and monthly budgets to ensure efficient spend.

Analyze campaign performance metrics (Impressions, Clicks, CTR, Cost, Conversions, CPA, ROAS).