Senior UI Copywriter

About Us

We are seeking a Senior UI/UX Copywriter with deep experience in shaping the language of our mobile app. You'll be the voice that guides our users, making every interaction clear, warm and trust-building. You'll collaborate closely with our design, product, and marketing teams to craft copy that feels like a caring friend who also happens to know the science of parenting.

Responsibilities

• Define and maintain the tone, style, and voice of Tinypal's in-app experience.
• Write and refine microcopy for onboarding flows, buttons, empty states, notifications, and tooltips.
• Translate product features and USPs into concise, compelling copy that resonates with parents.
• Partner with designers to ensure text harmonizes with UI layouts and visual design.
• Conduct quick iterations based on user testing and analytics.
• Create a copy system that scales with future features.

Requirements

• 5+ years of experience writing for consumer-facing tech products (mobile-first strongly preferred).
• Proven ability to write clear, warm, human-centered microcopy.
• Deep empathy for diverse parent audiences.
• Understanding of information hierarchy and UX writing best practices.
• Strong collaboration skills with designers, PMs, and developers.
• Comfort working in hourly-based engagement models.

Nice to Have

• Experience in parenting, education, or wellness domains.
• Familiarity with conversational UI and chatbot personality design.