Senior Public Relations Executive (Lifestyle)

Role Overview: As a Senior Public Relations Executive specializing in Lifestyle, you will play a crucial role in managing client relationships and implementing campaign plans. Your responsibilities will include possessing a strong understanding of public relations, conducting online and offline research, demonstrating in-depth knowledge of media landscape, and maintaining excellent media relations with journalists across different levels. Additionally, you will be expected to showcase exceptional writing and editing skills across various formats such as press releases, newsletters, executive speeches, and guest columns. Key Responsibilities: - Possess understanding of public relations, especially media relations tools - Utilize online and offline research skills to search for client industry materials and provide insights for client programs - Demonstrate in-depth knowledge of media landscape, PR industry, current affairs, and sectors of clients previously handled - Manage clients and implement campaign plans in collaboration with the team - Showcase exceptional writing and editing skills across various formats Qualifications Required: - Bachelor's degree in Public Relations, Communications, Journalism, or related field - 3-4 years of experience in public relations - Strong interpersonal and communication skills Please note that the Equal Opportunity Statement is omitted as it does not contain any specific details relevant to the job description.,