Senior PPC Executive

1. Ability to think creatively, strategically and identify & resolve problems

2. Knowledge of PPC tools, platforms & data analysis skill

3. Ability to work within a team & independently.

Responsibilities

• Campaign Management

  : Plan, create, and manage paid campaigns on platforms such as Google Ads, Microsoft Advertising, and social media platforms (e.g., Meta, LinkedIn, TikTok).

• Strategy & Optimization

  : Develop and implement advanced PPC strategies, including keyword research, bid management, and A/B testing of ad copy and landing pages. Continuously optimize campaigns to improve key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Click (CPC), and Cost Per Acquisition (CPA).

• Budget Management

  : Oversee and manage large advertising budgets effectively to ensure maximum ROI.

• Performance Analysis & Reporting

  : Regularly analyze campaign performance using tools like Google Analytics, Google Ads, and other third-party platforms. Provide detailed reports on campaign results and present findings to stakeholders.

• Keyword & Competitor Research

  : Conduct comprehensive keyword research and monitor competitor advertising strategies to identify opportunities and stay ahead in the market.

• Collaboration

  : Work with the SEO, content, and design teams to ensure a cohesive and effective digital marketing strategy.