Senior Performance Marketing Analyst

PRIMARY RESPONSIBILITIES:

? Develop and execute paid media campaigns across multiple digital platforms such as

Google Ads, Facebook Ads, LinkedIn Ads, etc.

? Conduct keyword research, competitor analysis, and audience targeting to optimize

campaign performance.

? Monitor and analyze campaign metrics and KPIs to identify trends, insights, and

areas for optimization.

? Monitor and administer web analytics dashboards, reports and key reporting tools,

and point out key areas of importance in accordance with client goals.

? Generate regular reports to showcase campaign performance and provide

actionable recommendations.

? Collaborate with internal teams, including content creators and designers, to ensure

cohesive campaign execution.

? Stay updated on industry trends, platform updates, and best practices to drive

innovation and improve campaign effectiveness.

? Conduct A/B testing and other experiments to optimize campaign elements,

including ad copy, landing pages, and targeting.

? Provide strategic recommendations to clients based on data-driven insights and

campaign performance analysis.

? Stay informed about industry trends, competitor activities, and emerging

technologies to proactively identify opportunities for growth.

QUALIFICATIONS, SKILLS, EXPERIENCE:

? Bachelor's degree in Marketing, Advertising, or a related field.

? Proven experience (2-3 years)

platforms.

? In-depth knowledge of digital advertising platforms such as Google Ads, Facebook

Ads, LinkedIn Ads, etc.

? Strong analytical skills with the ability to interpret complex data and provide

actionable insights.

? Proficient in using analytics and reporting tools to track campaign performance (e.g.,

Google Analytics, Data Studio, Google Sheets, etc).

? Excellent communication skills, both written and verbal, with the ability to present

findings and recommendations to clients and internal stakeholders.

? Ability to work independently and manage multiple campaigns simultaneously.

? Detail-oriented with a strong focus on accuracy and delivering high-quality work.

? Passion for digital marketing and eagerness to stay updated with industry trends and

best practices.

? Agency background preferable