Senior Paid Search Analyst

Role: Senioir Paid Search Analyst

Years of Experience: 4-6 years

Job Location: Bangalore (Indiranagar)

Work Type: Hybrid

Shift Timing : 01:00 PM to 10:00 PM

Notice Period : Looking for candidate who can join us immediate to 15 days

Senior

Primary Duties:

• Manage paid marketing campaigns based on the agreed-upon strategic direction provided by the US/UK team members.
• Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning.
• Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to:
• Google Ad Words
• Microsoft Advertising

Required Skills:

• At least 4 years of experience and ability to build Paid Search/PPC campaign strategies based on client goals and objectives.
• Expertise in building and optimizing campaigns, keyword lists, extensions etc.
• Proficient in writing and testing ad copy.
• Experience with Google AdWords Editor.
• Ability to develop budget projections and pace campaigns based on monthly budgets.
• Experience with bidding tools and strategies.
• Excellent English language skills (both written and verbal) as the role involves working and communicating with teams in the US.
• Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data.
• Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job.
• Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition).

Preferred Skills:

• Working knowledge of one or more third party tools like DoubleClick and Omniture.
• Experience in running Google Shopping campaigns.
• Macros and introductory Visual Basic.

Personal Characteristics:

• Self-Starter
• Ability to take a set of directions and complete the task at hand, giving any insight you might have come across while working on the project.
• Ability to move quickly and proactively for client success in a deadline-driven environment.
• Team-Player Who can work within a dynamic team but also get work done individually.
• Managerial skills Who can lead by example while being a mentor.
• Analytical, problem solver, collaborative, strategic, results-oriented, and multi-task oriented.
• Strong organizational skills and ability to prioritize projects based on business needs.
• Keen eye for detail and interest in Internet trends.
• Ability to quickly pick up new concepts
• Willingness to try something new with limited experience and/or direction
• Ability to communicate effectively to overseas based counterparts