Senior Marketing Manager - FinTech

Expectation form this role:
- Website Growth: Utilize advanced SEO strategies, optimize landing pages, and integrate compelling retention hooks to scale website traffic and conversion rates. The aim is to significantly increase Marketing Qualified Leads (MQLs) at the top of the funnel (TOFU).- Campaign Management: Develop and execute targeted marketing campaigns across multiple channels, ensuring alignment with business goals and optimization for maximum engagement and conversion.- Funnel Analysis and Efficiency: Gain a deep understanding of B2B customer behaviour and the sales funnel to identify growth opportunities, enabling the sales team to effectively engage and convert leads.- Customer Segmentation and CRM Management: Leverage HubSpot and other marketing automation platforms to refine lead generation and nurturing processes. Employ strategic content marketing and targeted emails for precise B2B target list management.- Performance Marketing: Oversee pay-per-click (PPC) and social media advertising campaigns. Continuously enhance campaign performance to maximize conversions and minimize cost-per-click (CPC), utilizing robust analytics to make strategic adjustments.- Data-Driven Insights: Systematically track, report, and analyze marketing campaign performance. Use data to drive informed decisions and iterate on strategies to improve growth.- Innovation and Growth: Experiment with new marketing techniques and channels to improve ROI and accelerate user acquisition.- Market Research and Competitor Benchmarking/Monitoring: Use tools like Google Analytics, AdWords, Keyword Planner, and SEMrush to perform comprehensive market research and competitor analysis. Understand and anticipate market trends to strategically position our offerings.Were Looking For:- Hustler: Someone driven by a meaningful purpose, with a proven ability to execute effectively and drive tangible results.- Problem Solver: Ability to approach complex growth challenges with a first-principles mindset, always prioritising the customer's needs.- Experience: 5+ years of robust digital marketing experience, ideally within the B2B, SaaS, or financial services sectors.- Education: Master's degree in a business or marketing field preferred, but not mandatory.- Technical Skills: Proficiency in digital marketing tools and platforms such as Slack, Microsoft Office, GSuite, and Hubspot.- Analytical Skills: Experience with financial data to inform strategic marketing decisions.- Industry Expertise: Fintech experience is highly valued.Benefits:- Ownership: We want you to feel like an owner & that will reflect in your salary and equity- Resources: The best in class equipment for you to excel at work- A good work-life balance: we do our best work when we're balanced- Flexible vacation and work hours: We don't adopt conventional work practices that are meaningless for the type of work we do- Great colleagues: We value a culture of authenticity, humility, and excellence. We want you to make a footprint on our culture