Senior Marketing Manager/ AGM

Role Overview: You will lead offline & BTL marketing campaigns to drive store traffic and visibility. Additionally, you will oversee branding, communication, and customer engagement initiatives. Your responsibilities will also include managing CRM programs to strengthen loyalty and repeat purchases. Collaboration with cross-functional teams to execute integrated marketing strategies will be a key aspect of your role. Key Responsibilities: - Lead offline & BTL marketing campaigns to drive store traffic and visibility. - Oversee branding, communication, and customer engagement initiatives. - Manage CRM programs to strengthen loyalty and repeat purchases. - Collaborate cross-functionally to execute integrated marketing strategies. Qualifications Required: - Marketing leader with ATL/BTL expertise and a creative approach to customer engagement. - Proven experience in value retail marketing, branding & campaign execution. - Strong communication, leadership, and strategic planning skills. Company Details: The company is a high-energy retail brand redefining the value shopping experience in India. As part of the team, you will have the opportunity to lead dynamic campaigns, shape brand strategy, and drive customer connection across the country.,