Senior Manager - Digital Marketing - Social Beat

General

• Expertise in driving performance marketing campaigns across various Digital Channels
• Experience in building communication strategies and creative approach as well as visibility for branding campaigns
• Understanding of aspects of Digital Marketing such as SEO, SEM etc.
  

Experience: Must have minimum 5 years experience in:

• Planning and implementing performance marketing campaigns to drive business goals
• Creating extensive analytical reports to gain insights and help optimize performance marketing campaigns
• In-depth understanding of Social Media Platforms
• Implement SOPs, track budgets, follow processes, evaluate TATs and set expectations streamlining the communication functions between stakeholders and employees
• Responsible for creating a team culture that is built on quality, trust and superior specialist skill sets, that breeds success, fosters effective teamwork and relationships at the workplace
• Hands on experience on Facebook/ Google/ Native/ Affiliate Advertising
• A/B Testing for various creative and communication experiments to drive better performance on campaigns
• Brand building strategy to drive visibility for India's top brands
• Client Servicing to be exemplary in order to drive client success
• Identify opportunities within the teams to take up more business/ projects and work with BD to plug the gaps
  

Platforms

• Facebook Ads Manager
• Google (Search, Display, Discovery etc)
• Social Media Channels such as Facebook, Instagram, Twitter etc
• Google Analytics
• Google Trends
• Social Media Listening Tools
• Social Media Analyzing tools
  

Qualities

• Analytical with a strong understanding of digital marketing
• Updated on the latest trends on the above mentioned platforms
• Supporting and mentoring team members (team size of 3-5 initially)
  

Responsibilities

• Drive digital marketing strategy for some of the leading brands in the country
• Build relationships with the clients and drive marketing objectives
• Lead and mentor the team to drive exponential growth for clients
• Training the team on various aspects of digital marketing
• Lead on pitches and conversations to drive new business acquisition
• Training Media Team members on various aspects of paid media