Senior Executive - SEO

Role Overview:

We are seeking a passionate and data-driven Senior SEO Executive who will be responsible for improving our websites organic visibility across search engines. You will collaborate with content, tech, and product teams to optimize product/category pages and blogs, ensuring long-term growth of non-paid traffic and conversions.

Key Responsibilities:

• Execute and manage comprehensive on-page and off-page SEO strategies to drive organic traffic and revenue.
• Conduct keyword research for products, categories, blogs, and new content opportunities.
• Optimize product titles, meta descriptions, alt tags, internal linking, and structured data for e-commerce SEO.
• Track, analyze, and report SEO KPIs (traffic, rankings, CTR, conversions) using leading SEO tools (Google Analytics, GA4, GSC, SEMrush, Ahrefs, Screaming Frog, etc.).
• Build and maintain a strong backlink profile through ethical, white-hat link-building strategies.
• Work with content writers to develop SEO-friendly blogs and guides around furniture, dcor, and interior design trends.
• Identify and resolve technical SEO issues (site speed, crawl errors, canonical issues, broken links) in collaboration with the development team.
• Implement Local SEO strategies to enhance visibility for offline stores across India.
• Stay updated on algorithm updates and apply industry best practices.

Requirements:

• Bachelors degree in Marketing, IT, Communications, or related field (preferred but not mandatory if backed by solid SEO experience).
• 2 - 4 years of SEO experience, ideally in e-commerce, D2C, or furniture/home decor brands.
• Proficiency with tools such as Google Search Console, GA4, Ahrefs/SEMrush, Screaming Frog, etc.
• Strong understanding of e-commerce SEO, structured data, and technical audits.
• Experience with e-commerce CMS platforms (custom or standard).
• Basic knowledge of HTML/CSS and page speed optimization techniques.
• Strong communication, analytical, and problem-solving skills.