Senior Executive Public Relations(Digital)

About Dentsu India: Dentsu India is part of Dentsu International, a global network comprising six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB, and Merkle Sokrati, each supported by specialized divisions and scaled services. With a presence in over 145 markets worldwide and a team of more than 66,000 dedicated specialists, Dentsu International offers best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative. Dentsu India collaborates with some of the biggest and most interesting brands, assisting them in winning, retaining, and expanding their customer base while driving meaningful progress for their businesses. The agency excels in Media, Customer Experience Management (CXM), and Creative services, positioning itself as the 2nd largest Advertising agency network in India, with Dentsu International ranking as the 5th largest globally. Aligned with the mission to be a force for good and meaningful growth, Dentsu India's teams of optimists, entrepreneurs, and first-movers focus on fulfilling the unique needs of clients, unlocking sustainable value, and driving lasting change. Role Summary: Designation: Senior Executive Public Relations Department: Digital Public Relations Total Experience in Digital PR Needed: 2-4 Years Location: Mumbai About the Role: Dentsu India is looking for a dynamic and results-oriented Digital PR Manager to join the team. The ideal candidate will possess a strong background in digital public relations, social media strategies, and content creation, demonstrating a track record of boosting brand visibility through digital platforms. Key Responsibilities: - Develop and implement comprehensive digital PR strategies to enhance brand awareness and drive engagement. - Cultivate and sustain relationships with key digital influencers, bloggers, and media outlets. - Utilize SEO strategies and content marketing to amplify the brand's online presence. - Generate compelling digital content, including press releases, blog posts, social media updates, and thought leadership articles. - Monitor and evaluate digital media coverage, analyze key performance metrics, and adjust strategies as needed. - Collaborate with internal teams such as marketing, content, and design to ensure consistent brand messaging across all channels. - Handle online crisis communications and address potential reputation issues in the digital sphere. - Stay abreast of the latest digital PR trends, tools, and best practices. Qualifications: - 2-4 years of experience in Digital PR, Content Marketing, or related fields. - Proficiency in social media platforms, SEO, and digital marketing tools. - Strong writing and communication skills. - Ability to work independently and as part of a collaborative team.,