Senior Executive – Performance Marketing

Position:

Location:

Experience:

Reports to:

Job Summary:

Sr Executive Performance Marketing

Key Responsibilities:

Paid Media Strategy & Execution:

• Plan, execute, and optimize high-budget performance marketing campaigns (Google Ads, Meta Ads, YouTube, Programmatic, and other paid channels

  for sales and conversion campaign).

• Continuously monitor and optimize campaigns to improve ROAS, CAC, and LTV.
• Develop audience segmentation and retargeting strategies to enhance conversion rates.
• Scale paid campaigns while maintaining profitability and brand positioning.

Budgeting & Performance Tracking:

• Manage and allocate a ?1 Cr+ monthly ad budget efficiently across platforms to maximize returns.
• Monitor key metrics and provide weekly and monthly performance reports.
• Adjust campaign strategies based on real-time data insights and market trends.

Data Analysis & Optimization:

• Leverage Google Analytics, Meta Business Manager, and other tracking tools to analyse customer behaviour and campaign performance.
• Implement A/B testing strategies for ad creative, landing pages, and audience targeting.
• Identify bottlenecks in the conversion funnel and optimize customer journeys.

Creative & Ad Optimization:

• Work closely with the creative team to develop high-performing ad copies, videos, and landing pages.
• Test different creative, messaging, and ad formats to improve engagement and conversion rates.
• Stay updated on the latest trends in ad creative, competitor strategies, and platform updates.

Required Qualifications & Skills:

Education & Experience:

• Bachelors/Masters degree

  in Marketing, Business, or a related field.

• 3-5 years of experience

  in Performance Marketing, preferably in a

  D2C or E-commerce

  environment.
• Proven experience managing

  ?1 Cr+ monthly ad budgets

  across multiple channels for

  sales objective.

Key Skills:

• Expertise in

  Google Ads, Meta Ads, YouTube Ads, and Programmatic Advertising.

• Strong analytical skills with proficiency in

  Google Analytics

• Hands-on experience with

  Excel, Google Sheets

• Experience in

  performance-driven creative testing and conversion rate optimization (CRO).

• Strong problem-solving abilities with a growth mind set.
• Excellent stakeholder management and communication skills.