Develop, test, and optimize campaign strategies based on audience segmentation, creatives, and budget management.
Explore and identify new target audiences to increase campaign reach and volume. Track and report on key performance metrics, ensuring alignment with business goals and objectives. Own the full lifecycle of campaigns: launching, analyzing, optimizing, and reporting to ensure continuous improvement and growth. Provide actionable insights through data-driven analysis of campaign performance, including both quantitative and qualitative evaluation. Work closely with the team to identify, create, and implement creative ad solutions that deliver measurable business results. Support internal teams by sharing best practices and educating on product solutions. Monitor ad performance and optimize landing pages using tools like TikTok/Google Analytics, proprietary dashboards, and tracking systems.

Job Description:

Develop, test, and optimize campaign strategies based on audience segmentation, creatives, and budget management.
Explore and identify new target audiences to increase campaign reach and volume.
Track and report on key performance metrics, ensuring alignment with business goals and objectives.
Own the full lifecycle of campaigns: launching, analysing, optimizing, and reporting to ensure continuous improvement and growth.
Provide actionable insights through data-driven analysis of campaign performance, including both quantitative and qualitative evaluation.
Work closely with the team to identify, create, and implement creative ad solutions that deliver measurable business results.
Support internal teams by sharing best practices and educating on product solutions.
Monitor ad performance and optimize landing pages using tools like TikTok/Google Analytics, proprietary dashboards, and tracking systems.

Location:

Mumbai

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

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Senior Executive Paid Media