Senior Executive - Marketing

Job Title: Sr Executive - Marketing

Location:

Experience Required:

Qualification:

Role Overview

He/ She will be responsible for planning, implementing, and overseeing all marketing activities to enhance brand visibility, generate leads, and support the companys growth objectives. The role will involve handling digital and offline marketing initiatives, coordinating with agencies, and driving brand-building campaigns through research-backed strategies.

Key Responsibilities

• Digital Marketing & SEO

• Plan and execute digital marketing campaigns across multiple platforms
• Oversee and improve the companys website SEO to increase organic traffic
• Monitor and report on website analytics and campaign performance metrics

• Research & Data Collection

• Conduct market research and competitor analysis to identify trends and opportunities
• Collect and analyse customer and market data to guide marketing decisions
• Maintain and update marketing databases and lead pipelines

• Branding & Promotions

• Manage online and offline branding initiatives to strengthen brand recall
• Plan and execute marketing collaterals, brochures, videos, and promotional content
• Drive participation in industry exhibitions, trade shows, and conferences to enhance visibility

• Agency Coordination

• Coordinate with external social media and creative agencies to ensure timely delivery of campaigns
• Review and approve marketing content for brand alignment and quality
• Monitor agency performance and ensure ROI on marketing spends

Required Skills & Competencies

• Strong understanding of digital marketing tools and SEO practices
• Excellent communication, coordination, and project management skills
• Analytical mindset with data-driven decision-making ability
• Creativity and eye for branding & design aesthetics
• Ability to work cross-functionally with internal teams and external vendors