Senior Executive - Branding Specialist

You will be responsible for developing and leading branding strategies aligned with business goals to enhance brand recognition and customer engagement. Your role will involve maintaining a consistent brand voice and visual identity across various platforms, updating brand guidelines, and providing creative direction for marketing materials and campaigns. Collaborating with marketing teams, designers, and external partners, you will mentor junior staff and promote best practices in branding and communications. Conducting market and competitor analysis, you will lead branding campaigns, manage budgets, and engage with internal stakeholders to ensure cohesive brand representation. Your key skills will include creative marketing, branding, marketing communications, advertising, brand management, event management, and creative concept design. The ideal candidate should hold an MBA in Marketing or a related field, possess fluency in English, Tamil, and Hindi (verbal and written), demonstrate expertise in branding, advertising, and marketing communications, exhibit strong analytical, creative, and project management skills, and have experience in managing external agencies and internal cross-functional teams.,