Senior Content Writer

4 - 7 years

15 - 20 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

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About the Role

About the Role

Were looking for a Senior Content Writer who can independently write high-impact content for Instagram and Twitter (X) content that sparks conversation, and builds authority.

This role is hands-on writing, not delegation. Youll work closely with Founder to translate podcasts, thoughts, experiences, and insights into sharp, scroll-stopping written content.

Key Responsibility

  • Write daily content for Instagram & Twitter (X) captions, threads, short-form posts, hooks, and thought- led pieces.

  • Turn podcast conversations (business, money, mindset, careers, life) into:
  1. Insightful posts
  2. Strong hooks
  3. Opinionated threads
  4. Shareable quotes and narratives

  • Write content that is:
  1. Clear
  2. Confident
  3. Conversational
  4. Value-driven (not fluffy)

Content Thinking & Voice Ownership

  • Understand and maintain Founder's tone, voice, and positioning across platforms.
  • Decide what is worth saying vs what is noise.
  • Shape opinions into structured, high-retention writing.
  • Suggest content angles proactively based on:
  1. Podcast recordings
  2. Ongoing conversations
  3. Internet + audience trends

  • Platform-Specific Writing

Twitter (X):

  • Threads
  • Strong POV-led posts
  • Opinion + insight writing

Instagram:

  • Carousel copy
  • Reel captions
  • Long-form captions with storytelling & clarity

(Other platforms like LinkedIn / YouTube descriptions may come in, but IG & Twitter are priority.)

Must-Have

  • 4 - 7 years of writing experience (media, creator ecosystem, startups, or personal brands).
  • Proven experience writing for Instagram & Twitter.
  • Strong ability to convert spoken conversations into written clarity.
  • Excellent command over English (simple, sharp, internet-native).
  • Comfortable forming opinions and writing with conviction.

Good to Have

  • Experience working with:
  • Founders
  • Creators
  • Podcasts
  • Media companies
  • Understanding of internet culture, business conversations, and youth mindset.
  • Ability to work independently

Why This Role Is Unique

  • Direct exposure to a top creator & entrepreneur
  • Real ownership of voice and narrative
  • High creative freedom with real accountability
  • Content that actually shapes conversations, not just engagement

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