Senior Content Writer

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Experience:

About the Role

About the Role

Were looking for a Senior Content Writer who can independently write high-impact content for Instagram and Twitter (X) content that sparks conversation, and builds authority.

This role is hands-on writing, not delegation. Youll work closely with Founder to translate podcasts, thoughts, experiences, and insights into sharp, scroll-stopping written content.

Key Responsibility

• Write daily content for Instagram & Twitter (X) captions, threads, short-form posts, hooks, and thought- led pieces.

• Turn podcast conversations (business, money, mindset, careers, life) into:

1. Insightful posts
2. Strong hooks
3. Opinionated threads
4. Shareable quotes and narratives

• Write content that is:

1. Clear
2. Confident
3. Conversational
4. Value-driven (not fluffy)

Content Thinking & Voice Ownership

• Understand and maintain Founder's tone, voice, and positioning across platforms.
• Decide what is worth saying vs what is noise.
• Shape opinions into structured, high-retention writing.
• Suggest content angles proactively based on:

1. Podcast recordings
2. Ongoing conversations
3. Internet + audience trends

• Platform-Specific Writing

Twitter (X):

• Threads
• Strong POV-led posts
• Opinion + insight writing

Instagram:

• Carousel copy
• Reel captions
• Long-form captions with storytelling & clarity

(Other platforms like LinkedIn / YouTube descriptions may come in, but IG & Twitter are priority.)

Must-Have

• 4 - 7 years of writing experience (media, creator ecosystem, startups, or personal brands).
• Proven experience writing for Instagram & Twitter.
• Strong ability to convert spoken conversations into written clarity.
• Excellent command over English (simple, sharp, internet-native).
• Comfortable forming opinions and writing with conviction.

Good to Have

• Experience working with:
• Founders
• Creators
• Podcasts
• Media companies
• Understanding of internet culture, business conversations, and youth mindset.
• Ability to work independently

Why This Role Is Unique

• Direct exposure to a top creator & entrepreneur
• Real ownership of voice and narrative
• High creative freedom with real accountability
• Content that actually shapes conversations, not just engagement