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Senior Content Writer

Senior Content Writer

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Blink Digital

4 - 9 years

3 - 6 Lacs

Mumbai

Posted:6 hours ago| Platform:

Apply

Skills Required

Digital media Content strategy Google Analytics adobe creative suite Social media Analytical Research SEO Visual Design creative content

Work Mode

Work from Office

Job Type

Full Time

Job Description

Location: Mumbai (Hybrid)
Employment Type: 2 month Fulltime Freelance Contract

We are looking for a versatile, creative, and analytical Senior Content Writer who can ideate and write compelling content tailored for social media. The ideal candidate has a deep understanding of digital culture, brand tonality, search behavior, and content marketing best practices. You ll work closely with our design, strategy, and performance marketing teams to drive engagement, traffic, and brand recall.

Key Responsibilities

Craft creative and platform-appropriate content for Instagram, LinkedIn, Twitter/X, Facebook, and YouTube
Write sharp captions, post copy, stories, reels scripts, and engagement-based content
Co-create content calendars in collaboration with social media managers and designers
Conceptualize campaign ideas that align with ongoing trends, cultural moments, or business objectives
Maintain a consistent brand voice across all platforms while tailoring tone per channel
Research and incorporate insights from social trends, pop culture, and competitor activity

Conduct keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner
Collaborate with SEO teams to improve content structure, readability, and search performance
Refresh old website/blog content to improve organic traffic and engagement

Partner with design, social, and marketing teams to brainstorm creative content ideas
Own content briefs end-to-end: from understanding objectives to final delivery
Participate in brainstorms, brand workshops, and client calls as required
Suggest new content formats and ideas think memes, carousels, newsletters, or podcasts

Track performance of published content (reach, engagement, CTR, etc.)
Use analytics tools to optimize future content based on past learnings
Test different content formats, tones, and hooks to improve outcome

Review, refine, and elevate content, ensuring alignment with brand identity, platform standards, and regulatory norms.

Drive partnerships with creators to bring the brand vision to life
Understand the digital media plans to manage creation of critical creative assets for timely execution of the proposed plan.

Lead the exploration and development of fresh, impactful content formats that balance efficiency with immersive consumer experiences.

Carefully review all content for grammatical errors, spelling mistakes, and inconsistencies, ensuring accuracy and professionalism.
Ensure consistency of messaging, voice, visual design and tone across all brand communications.
Explore unique brand partnerships, visual references, formats, and innovations the brand can tap
Provide suggestions on how to extend the campaign narrative through innovations and partnerships, ideating ways to be more engaging and have a stronger brand recall
Scouting new format innovations, relevant references, art styles and copy references along with ensuring the resulting creative outcome is in line with the brief/expectation.
Uphold the craft, creativity and brand identity for the one-off projects and on-boarded/always-on brands.

Requirements

4+ years of experience in a senior content or creative leadership role (preferably agency or digital brand side).
Strong background in content strategy, digital copywriting, and social-first storytelling.
Demonstrated success in managing content across web, social media, display, native, and emerging platforms.
Experience building and leading cross-functional creative teams.
Solid understanding of analytics, content performance metrics, and digital KPIs.
Proficiency with tools such as Adobe Creative Suite, Google Analytics/Search Console, SEMrush, or similar.
Excellent communication, presentation, and collaboration skills.

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Senior Content Writer