Senior Content Writer

Company Description

Bharat Agrolink is a leading agri e-commerce platform in India, serving over 20 lakh farmers nationwide with a portfolio of 500+ high-quality agricultural products. These products include insecticides, fungicides, fertilizers, bio-products, and pest control, delivered directly to farmers doorsteps. Dedicated to promoting sustainable agriculture, Bharat Agrolink provides end-to-end solutions that empower farmers for growth and innovation. The company is committed to building trust and driving transformation in agriculture, ensuring a better future for global farming through its crop protection, nutrition, and bio-solutions offerings.

Job Summary

Senior Content Writer

Key Responsibilities

• Develop, write, and edit high-quality content including articles, blogs, product descriptions, website content, marketing materials, and social media posts.
• Lead the content strategy and ensure alignment with brand guidelines and marketing goals.
• Conduct in-depth research on agricultural products, trends, and market insights to generate informative content.
• Collaborate with the marketing, sales, and product teams to understand content requirements.
• Review, proofread, and refine content created by junior writers or team members.
• Maintain consistency in tone, style, and messaging across all communication platforms.
• Optimize content for SEO and ensure best practices are followed.
• Create scripts for videos, product explainers, and promotional campaigns when required.
• Plan monthly content calendars and manage content workflow effectively.
• Stay updated with the latest trends in agriculture, content marketing, and digital communication.

Required Qualifications & Skills

• Bachelor's degree in English, Journalism, Communications, Agriculture, Marketing, or a related field.
• Minimum 23 years of professional writing or content creation experience.
• Strong command over English with excellent writing, editing, and proofreading skills.
• Ability to simplify complex technical information for diverse audiences.
• Experience with SEO, keyword research, and digital content strategies.
• Strong research skills and attention to detail.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with agricultural topics is an added advantage.

Preferred Attributes

• Creative thinker with a passion for storytelling.
• Strong understanding of brand communication and audience engagement.
• Experience working in the agriculture, FMCG, or manufacturing sector.

Interested Candidates can share CV to:

6232179770

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