Senior Content Strategist - Personal Branding (CEO)

The company is a fast-growing platform founded by a leading fashion entrepreneur, dedicated to empowering fashion professionals, startups, and creators. Through masterclasses, mentorship, and a thriving digital community, we help Entrepreneurship scale their businesses and build powerful brand identities. A core focus of the company is enhancing the personal brand of our Founder/CEO, a recognized voice in the fashion business space. We are seeking a creative and driven Content Strategist to lead the digital presence and personal brand growth of our Founder/CEO. This role combines storytelling, visual content planning, content re-purposing, scripting, and real-time shoot execution. It is perfect for someone who thrives in a fast-paced, creative environment and understands the power of authentic content. Key Responsibilities - Oversee the Founder/CEO's official Instagram account, including content planning, scheduling, publishing, and engagement. - Revisit and transform previously published content (reels, videos, IGTVs) into fresh, engaging formats such as carousels, stories, and shorts. - Stay up to date with platform trends, industry developments, and content strategies that can enhance reach and positioning. - Write compelling, on-brand scripts for short-form videos, thought-leadership content, interviews, and personal storytelling. - Plan and execute on-the-go, real-time shoots of the Founder/CEO, capturing spontaneous moments, authentic voice, and behind-the-scenes stories. - Liaise with editors to ensure timely delivery of high-quality, brand-aligned video content. - Design and manage a consistent monthly content calendar that aligns with personal branding and business goals. - Track content engagement and make data-backed decisions to refine strategy and grow digital impact. Requirements - Bachelor's degree in Mass Communication, Digital Media, Fashion Marketing, or related field. - 1-3 years of experience in content strategy, digital storytelling, or influence/personal brand management. - Excellent skills in content research, scripting, and narrative building. - Familiarity with Instagram reels, captions, and engagement strategies. - Basic video shooting & editing coordination experience. - Highly organized, resourceful, and able to work in a dynamic and fast-paced environment. Preferred Skills - Canva, CapCut, InShot, or similar reel editing tools - Instagram Insights, Meta Business Suite - Understanding of fashion, lifestyle, or entrepreneurial branding is a strong advantage Work Location: Mumbai - On-site (working closely with the Founder/CEO) Salary: Based on experience and skillset (Performance-based incentives may apply) Excited to shape the voice of a powerful fashion brand This is your chance to bring ideas to life, tell impactful stories, and grow with a vision-led team. Apply now and be part of something exceptional! Job Type: Full-time Schedule: Day shift,