Senior Associate, Demandbase Management

As an SEM Sr Associate at the company, you will play a crucial role in developing, executing, and optimizing paid search campaigns primarily on Google and Bing platforms. Reporting to the SEM Manager, your responsibilities will include: - Assisting in the development, implementation, and management of paid search campaigns across various platforms such as Google and Bing Ads to align with overall marketing objectives. - Conducting keyword research and analysis to identify high-performing search terms. - Monitoring and analyzing campaign performance metrics to provide regular reports. - Collaborating with SEO, web, content, and other marketing teams to align paid search strategies and landing page optimizations with marketing goals. - Recommending and conducting ongoing A/B testing. - Staying updated with industry trends and best practices to enhance campaign performance. - Supporting the SEM Manager with various tasks and projects as required. Qualifications: - Minimum of one year of hands-on experience in paid search advertising. - Proficiency in Google Ads, Bing Ads, and other PPC platforms. - Strong analytical skills with the ability to interpret complex data sets. - Excellent communication and collaboration skills. - Detail-oriented with a focus on data accuracy and integrity. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Qualifications: - Google Ads certification. - Experience in building and implementing B2B search campaigns as part of marketing campaigns. - Familiarity with SEO and other digital marketing channels. - Experience with Marketo, Microsoft Dynamics, and Demandbase. - Familiarity with web analytics tools. As for the additional details about the company Grant Thornton INDUS, it comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Established in 2012, it employs professionals across disciplines such as Tax, Audit, Advisory, and operational functions. The company focuses on making business more personal and building trust into every result. Grant Thornton INDUS values collaboration, quality, and strong relationships. Professionals at Grant Thornton INDUS support U.S. engagement teams, enhance operational efficiencies, and serve communities in India through generous services. The company has offices in Bengaluru and Kolkata.,