Senior Associate Content Marketing

Role Overview:

Own Urban Company's day-to-day social presence (IG-first; also YouTube Shorts). Your north star: based on Urban Company's brand definition, make the handle feel relevant and shareable for our core TG, through relatable, platform-native content that grows followers, saves, and meaningful engagement.

What you'll do:

? Own the calendar: Plan and publish a monthly reels-first content slate tied to brand & business goals

? Idea machine: Conceive & turn the best ideas into scripts and assets.

? Produce scrappy & great: Script ? shoot ? edit ? publish fast; maintain on-brand visuals

? Humanise the brand: Spotlight UC partners and customers with empathetic storytelling; convert real life into compelling stories

? Creator collabs: Source and brief micro creators; manage whitelisting/usage; co-create watch-worthy reels.

? Cross-team handshake: Repurpose top social content into ads with performance marketing; feed learnings back into new concepts.

? Listen & iterate: Track saves/shares, double-down on winners.

Outcomes you'll own:

Earned Media: Grow organic pickups non-paid creator reposts, meme-page features, and press mentions measured by % reach from earned sources, earned mentions/month and cost per earned impression.

Growth: ? Reach; ? Saves/Shares; ? Repeat viewers.

Velocity: Faster idea?publish cycles; ?23 tests/week with clear learnings.

What you'll bring:

? 2-4 years in social/content with a strong Reels/Shorts portfolio (please share).

? Platform native: Knack for thumb-stopping openings, clean framing, crisp captions, and sound choices.

? Story sense: Can turn everyday mental-load pain points into empathetic, solution-first stories.

? Data-aware: Reads IG Insights; runs small, fast tests; identify what to kill/scale next.

? Creator ops: Finds/briefs micro creators; aligns on hooks, tone, deliverables, rights.

? Ownership & pace: Ship on time, manages shoots, and keeps standards high while working independently.

? Nice-to-have: Hindi + English copy chops; basic stills/thumbnail design (Canva/Figma).

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.