About Lokal
Access & Empowerment for Bharat through AI and Local Language Internet
Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platformconnecting users in tier 2+ India with the experts, tools, and knowledge they've historically lacked access to:
- Lokal Matrimony - Location-based matchmaking apps focused on hyperlocal compatibility
- Lokal Jobs - Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities
- GyanTV - Skill-based learning in regional languages (stocks, photography, small business & more)
- Dostt - Make new friends through voice chats, games, and real, authentic conversations
- Eaze - A safe space to explore emotional well-being via community-driven support
- AstroLokal - Instant access to trusted astrologers through audio and chat
- And more - 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants
Role Overview :
We are looking for a
creative and detail-oriented Script Writer (Hindi)
to join our dynamic Marketing/Product team at Lokal. team. The ideal candidate will have a deep understanding of short-form storytelling, social media trends, and audience psychology. You'll be responsible for conceptualizing and writing engaging scripts for videos, ads, and branded content that resonate with Hindi-speaking audiences across platforms like Instagram, YouTube, and Facebook.
Key Responsibilities
- Write sharp, attention-grabbing hooks to maximize engagement and retention
- Craft platform-specific content for Instagram, YouTube, Facebook, and other channels
- Analyse ad metrics (CTR, watch time, drop-off rates) to refine creative strategy
- Collaborate closely with video editors, designers, and creative strategists to bring ideas to life
- Translate copy ideas into strong visual narratives and impactful storytelling sequences
- Identify and adapt to emerging content and creative trends
- Simplify complex ideas into relatable and emotionally resonant content
- Utilize knowledge of transitions, camera shots, and pacing to visualize scripts effectively
- Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy
- Provide creative inputs during production to ensure content quality and tone consistency
Requirements
- Any Bachelor's degree
- 1-3 years of experience in content writing, scriptwriting, or copywriting (preferably digital/video content)
- Proven ability to write short-form content with a strong storytelling structure
- Strong command over Hindi and English (written and spoken)
- Deep understanding of Indian audiences and cultural nuances
- Familiarity with digital metrics and performance-based storytelling
- Must bring their own laptop to perform day-to-day tasks
Why Join Us
We're scaling fast with strong fundamentals, on a mission to empower millions through AI and access. At Lokal, you'll take ownership from day one, build for real impact, and help redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.
