3 Digital Metrics Jobs

At Kulfi Collective, you will be part of a diverse team of storytellers, technologists, and cultural enthusiasts united by the belief in the transformative power of content. Our mission is to create original and branded content that resonates with Gen Y and Gen Z audiences, blending authentic narratives with cutting-edge digital experiences. As a Lead - Creative Strategy at Kulfi Collective, you will play a pivotal role in shaping culture by leveraging talent, technology, and data to enhance the global company image across our three core verticals: Supari Studios, Post Office, and Keeda Media. Your deep understanding of consumer behavior, cultural trends, and data translation skills will be instrumental in crafting digital solutions for clients with a creative and strategic approach. Your responsibilities will include: - Developing comprehensive campaign frameworks based on trend research and maintaining strategic brand narratives. - Creating platform-specific strategies for social media channels and optimizing content performance through analytics. - Monitoring social platforms for emerging trends and translating insights into strategic recommendations. - Designing community-driven content strategies for audience engagement and growth. - Conducting detailed strategic analyses to address brand-specific challenges and opportunities. - Ensuring strategic consistency across all accounts through collaboration with internal teams. - Collaborating with clients to align insights and recommendations with their objectives and brand vision. We are looking for candidates who possess: - 3-5 years of experience in a creative agency working on culturally relevant brand campaigns. - Strong curiosity and passion for understanding consumer behavior and cultural trends. - Ability to conduct primary research, analyze data, and uncover consumer insights. - Excellent problem-solving and communication skills. - Basic knowledge of social media analytics, website analytics, and digital metrics. - Proactive approach to staying updated on the digital media landscape. - Ability to thrive in a fast-paced environment and manage multiple tasks effectively. At Kulfi Collective, we are dedicated to fostering an inclusive and diverse work environment. We welcome candidates from all backgrounds and are committed to building a culture that values and respects diversity. If you are interested in learning more about our incredible work, company culture, benefits, and journey, we invite you to explore further.,

As a Performance Marketer at Story Digital, you will play a crucial role in managing end-to-end paid campaigns on Meta (Facebook/Instagram) and Google Ads. Your primary responsibility will be to drive growth and achieve measurable ROI for our clients through well-planned and optimized campaigns. Your key responsibilities will include planning, executing, and optimizing performance campaigns across Meta & Google platforms. You will be expected to develop campaign strategies that are in line with client KPIs such as leads, sales, traffic, and ROAS. Implementing A/B tests on creatives, ad sets, targeting, and landing pages will be a regular part of your tasks. Analyzing campaign data to enhance performance and providing actionable insights will be crucial for success. You will also manage budget allocation, bid management, and campaign pacing while collaborating closely with creative & strategy teams to ensure ads align with brand voice. Additionally, regular reporting and client communication will be essential aspects of your role. To excel in this position, you should have a minimum of 2-3 years of hands-on experience working with Meta Ads & Google Ads. A strong understanding of digital metrics such as CTR, CPC, CPA, and ROAS is required. Possessing Google Ads and Meta certifications would be advantageous. Familiarity with tools like Google Analytics, Tag Manager, and Data Studio is preferred. The ability to handle multiple brands and industries simultaneously, along with excellent communication and presentation skills, is essential for this role. If you have previous agency experience managing multiple clients and are passionate about driving performance and embracing creativity, you will be considered favorably for this position. Join our team and make a significant impact with your expertise in performance marketing.,

As the Manager of Ecom Marketplace Media and Campaign Planning at adidas, your key responsibility is to ensure profitable market share and net sales growth for the Ecom Marketplace in Emerging Markets (EM), while upholding the image of adidas Group brands. You will be accountable for improving financial performance of digital accounts and supporting initiatives to dominate the digital marketplace by increasing sell through and market share across key digital players in EM. Additionally, you will provide leadership across Digital planning, Campaign Management & Analytics functions to support the EM Digital Partner Commerce (DPC) organization. Your functional mandate involves partnering with the Director, DPC to drive overall channel net sales goals aligned with DPC Partners onboarded on Ecom Marketplace. You will oversee Digital Planning, Campaign Management, and Campaign Analytics, ensuring execution of brand and channel priorities through engagement with internal stakeholders and adidas partners. Key responsibilities include negotiating on-platform media plans with Ecom Marketplace partners, managing the Marketing budget for digital platforms, executing Joint Marketing Plans, interpreting data analytics for actionable insights, and optimizing Display and Search campaigns. You will work closely with Ecom Marketplace partners, DPC Teams, CTC and Brand Activation team, Finance team, and other relevant stakeholders. To succeed in this role, you should possess a Growth and Digital mindset, strong interpersonal skills, high commercial acumen, and experience in people and stakeholder management. A minimum qualification of an MBA with a marketing/sales focus and 5-6 years of experience in large sales organizations, preferably in apparel/fashion/shoes or FMCG, is required. Proficiency in IT skills, including Advanced MS Office Skills, is also essential. At adidas, we foster a winning culture based on behaviors such as Courage, Ownership, Innovation, Teamplay, Integrity, and Respect. We celebrate diversity, support inclusiveness, and encourage individual expression in the workplace. As an equal opportunity employer, we do not tolerate harassment or discrimination towards any of our applicants or employees.,