SAP Emarsys: Develop and execute marketing strategies using SAP Emarsys. Manage marketing campaigns and customer journeys. Analyze campaign performance and optimize for better results.

Personalization and Segmentation: Create personalized marketing messages and campaigns based on customer data. Segment audiences to target specific customer groups effectively.

Automation and Workflow Management: Implement automated workflows to streamline marketing processes. Utilize automation tools to enhance customer engagement and retention.

Cross-Channel Marketing: Coordinate and manage marketing efforts across multiple channels (email, SMS, social media, etc.). Ensure consistent messaging and branding across all customer touchpoints.

A/B Testing and Optimization: Conduct A/B tests to determine the most effective marketing strategies. Continuously optimize campaigns based on test results and performance metrics.

Customer Insights and Analytics: Leverage analytics tools to gain insights into customer behavior and preferences. Use data-driven insights to inform marketing strategies and decisions.

Additional Details

Global Grade : C
Remote work possibility : No
Local Skills : SAP Emarsys Customer Engagement
Languages Required: : ENGLISH

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SAP Emarsys Professional